Packaging Engineering Projects
NatureSweet Organics
PACKAGING ENGINEERING | STRUCTURAL DESIGN | BRAND INTEGRATION
As the Packaging Engineer for this project, I led the development of a new 8 oz micro-corrugated carton paired with a crystal-clear recycled PET lid designed to enhance visibility, protect the product, and meet sustainability goals.
The structure uses a lightweight micro-flute base with premium high-fidelity printing that communicates freshness and organic quality. Vent windows were incorporated to support airflow and showcase the tomatoes without compromising strength. The rPET lid provides secure stacking, impact resistance, and 360° product visibility, while reducing the amount of virgin plastic used in the packaging system.
Stronger shelf presence, improved stacking stability, optimized cube utilization, and a sustainable packaging solution aligned with NatureSweet’s brand standards.
To Go - Paw Patrol Tripack Packaging Development
PACKAGING ENGINEERING | STRUCTURAL DESIGN | BRAND COLLABORATION
Developed the packaging system for NatureSweet’s Cherubs To Go – Paw Patrol Edition including both the 2.25 oz individual bowl and the 3-pack format for Sam’s Club and Costco. This design integrated licensed character graphics from Nickelodeon, recycled PET lids, and a micro-corrugated base to meet retail and sustainability goals.
The packaging supports strong shelf presentation, improved handling through the supply chain, and brand cohesion for the Paw Patrol collaboration.
A fully compliant, character-driven packaging system that increased shelf appeal, protected product freshness, and aligned with licensing, sustainability, and high-volume manufacturing requirements.
Adora 16 oz — Premium Protective Packaging System
PACKAGING ENGINEERING | STRUCTURAL DESIGN | GRAPHIC DESIGN
A premium seasonal tomato from Spain required packaging that protected its delicate structure while highlighting its high quality. The solution combined a rigid bowl, lid, and top label designed to enhance visibility, reduce handling damage, and elevate shelf appeal.
Reduced product bruising and improved transport stability with an innovative protective clamshell/bowl.
PRIMAL Proteins
PACKAGING DESIGN | BRAND INTEGRATION
As the Packaging Designer for this project, I developed a premium stand-up pouch concept for PRIMAL’s plant-based protein line, focused on shelf impact and fast readability.
The design uses a matte, cold-gray base with a bold animal illustration as the hero, plus a clean typographic hierarchy to highlight flavor, protein per serving, and product type. For e-commerce and marketing.
Stronger shelf presence, clearer product communication, and a scalable system for multiple variants.
NatureSweet — Premium Pouch Packaging System
PACKAGING ENGINEERING | STRUCTURAL DESIGN |
GRAPHIC DESIGN
A premium product line required a pouch system that protects freshness while keeping branding clear and consistent across SKUs. The solution uses a durable stand-up pouch format with optimized front-panel hierarchy for quick flavor recognition, clean nutrition callouts, and strong shelf visibility, designed to scale easily across variants.
Improved shelf impact, faster shopper recognition, and a consistent system for multiple pouch SKUs.
IRON STEP
PACKAGING DESIGN | BRAND INTEGRATION | PRINT PRODUCTION
As the Packaging Designer for this project, I developed a bold retail box system for IRON STEP’s work insoles, focused on shelf clarity and fast feature communication.
The design uses a high-contrast, industrial visual language with a clear hierarchy to highlight key benefits (cushioning, shock absorption, heavy-duty support) and a structured back panel for specs and icons. The layout was built to stay consistent across variants and translate cleanly to print and e-commerce listings.
Stronger shelf presence, faster shopper understanding, and a scalable packaging system for multiple SKUs.
