I led the application and adaptation of the NatureSweet brand across a wide range of marketing and packaging materials, including seasonal packaging labels, recipe books, display stands, email campaigns, and digital banners.
My focus was to uphold strict brand consistency while elevating each asset with bold, purposeful design decisions that enhanced visual impact, storytelling, and audience engagement.
To celebrate the Holiday season in a festive and engaging way, NatureSweet developed a series of digital recipe books featuring creative, health-conscious dishes made with the brand’s diverse tomato products. Each e-book combines thoughtfully crafted recipes with high-quality photography and carefully designed iconography to deliver a polished and visually inviting experience.
NatureSweet offers a curated, balanced mix of products through their Constellation Tomatoes line. These labels were specifically designed for their seasonal medleys, capturing the freshest flavors of Summer, Fall, the Holiday season, and Spring.
