NatureSweet Organics 8 oz Packaging Design

As the Packaging Engineer and Graphic Designer for this project, I led the design, development, and implementation of the 8 oz packaging for NatureSweet’s new line of organic grape tomatoes, distributed across the United States through Walmart.
The objective was to create packaging that communicated organic freshness, sustainability, and brand identity, while also improving functionality throughout the entire supply chain.

Brand & Market Alignment

The concept was developed in response to market demand for organic produce presented in packaging that reflects transparency, environmental responsibility, and strong shelf appeal.
The final design uses Recycled PET for the lid and micro-corrugated cardboard for the base, offering durability, sustainability, and optimal protection during transport and retail handling.

Structural Concept & Inspiration

The structural design was inspired by the greenhouses where NatureSweet tomatoes are grown.

The signature cut-outs on the sides mimic the greenhouse silhouette — a visual element that strengthens brand identity while also serving as ventilation slots that improve airflow and extend shelf life.

Functional Features

Patented Closure System

As part of the engineering work, I developed a top-lock mechanism that provides secure closure during shipping while allowing consumers easy access at home.
This patented system significantly reduces the risk of accidental opening during transport or when dropped — a critical factor in produce logistics.

Optimized Stackability

The tapered structure and reinforced edges support stable stacking in warehouse pallets and in-store displays, reducing damage and improving operational efficiency.

Clear Visibility

The transparent PET lid highlights the tomatoes from multiple angles, giving shoppers immediate confidence in product quality and freshness.

Graphic Design & Labeling

As the graphic designer on the project, I developed the visual identity for the organic line within this format. This included:

Bold color blocking for maximum visibility
Clean, legible product information
USDA Organic certification placement
Photography and iconography aligned with NatureSweet’s farm-fresh positioning
Print-ready files optimized for large-scale production

The result is a packaging system that stands out in a highly competitive produce aisle while remaining consistent with NatureSweet’s established brand language.

Production & Implementation

This packaging system was successfully manufactured at scale and rolled out nationwide. It was tested for:

Impact resistance
Pallet stability
Print accuracy
Ventilation and moisture control
Consumer usability

The final solution is a functional, sustainable, and highly recognizable package that reinforces NatureSweet’s commitment to quality and innovation.

TO GO 3 PACK FOR SAM'S/COSTCO

PRODUCT PACKAGING ENGINEERING | STRUCTURAL DESIGNBrand collaboration con Nickelodeon

ADORA 16OZ PREMIUM PACKAGING

PACKAGING ENGINEERING | STRUCTURAL DESIGN | GRAPHIC The best of the best in tomatoes