Packaging Engineering Projects
To Go - Paw Patrol Tripack Packaging Development
PACKAGING ENGINEERING | STRUCTURAL DESIGN | BRAND COLLABORATION
Developed the packaging system for NatureSweet’s Cherubs To Go – Paw Patrol Edition including both the 2.25 oz individual bowl and the 3-pack format for Sam’s Club and Costco. This design integrated licensed character graphics from Nickelodeon, recycled PET lids, and a micro-corrugated base to meet retail and sustainability goals.
The packaging supports strong shelf presentation, improved handling through the supply chain, and brand cohesion for the Paw Patrol collaboration.
A fully compliant, character-driven packaging system that increased shelf appeal, protected product freshness, and aligned with licensing, sustainability, and high-volume manufacturing requirements.
Adora 16 oz — Premium Protective Packaging System
PACKAGING ENGINEERING | STRUCTURAL DESIGN | GRAPHIC DESIGN
A premium seasonal tomato from Spain required packaging that protected its delicate structure while highlighting its high quality. The solution combined a rigid bowl, lid, and top label designed to enhance visibility, reduce handling damage, and elevate shelf appeal.
Reduced product bruising and improved transport stability with an innovative protective clamshell/bowl.
PRIMAL Proteins
PACKAGING DESIGN | BRAND INTEGRATION
As the Packaging Designer for this project, I developed a premium stand-up pouch concept for PRIMAL’s plant-based protein line, focused on shelf impact and fast readability.
The design uses a matte, cold-gray base with a bold animal illustration as the hero, plus a clean typographic hierarchy to highlight flavor, protein per serving, and product type. For e-commerce and marketing.
Stronger shelf presence, clearer product communication, and a scalable system for multiple variants.
NatureSweet — Premium Pouch Packaging System
PACKAGING ENGINEERING | STRUCTURAL DESIGN |
GRAPHIC DESIGN
A premium product line required a pouch system that protects freshness while keeping branding clear and consistent across SKUs. The solution uses a durable stand-up pouch format with optimized front-panel hierarchy for quick flavor recognition, clean nutrition callouts, and strong shelf visibility, designed to scale easily across variants.
Improved shelf impact, faster shopper recognition, and a consistent system for multiple pouch SKUs.
IRON STEP
PACKAGING DESIGN | BRAND INTEGRATION | PRINT PRODUCTION
As the Packaging Designer for this project, I developed a bold retail box system for IRON STEP’s work insoles, focused on shelf clarity and fast feature communication.
The design uses a high-contrast, industrial visual language with a clear hierarchy to highlight key benefits (cushioning, shock absorption, heavy-duty support) and a structured back panel for specs and icons. The layout was built to stay consistent across variants and translate cleanly to print and e-commerce listings.
Stronger shelf presence, faster shopper understanding, and a scalable packaging system for multiple SKUs.
